Trademark the Name or the Logo First?

What a word mark covers, what a logo filing adds, and which one most founders should file first.

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Choosing a Brand Name That Can Clear a Trademark Search

Why some names sail through and others get stuck, and what to check before you print anything.

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What Protection Do You Have If You Never Register?

Passing off, infringement, and why unregistered brands carry more risk than most owners assume.

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